06 February 2010 ~ 0 Comments

In the mind of a search engine user – Is Google the ultimate voyeur?

Man, I’d love to be a fly on the wall when someone sits at their computer and decides to randomly search Google.  This post was inspired by looking at some site stats and noticing the very random searches that have led people to this site.  Most notorious in my mind is the latest search results for “really big poop.”  It just so happens that I happen to have a picture of a really big bear poop on this site as I was working maintenance at Farragut State Park in North Idaho and had to clean up after the bears every day last fall so hopefully I helped the searcher for really big poop.

I could ask myself why anyone would want to search for such a thing but I know for every topic that exists in the world, there’s somebody searching for it.  The thing that gets me is the Google data mining aspect – that they keep records of every single search.  Think about this – it’s as if they are mapping human minds – a giant social project that someday could explain the inner workings of human thought.  What conclusions could someone draw about you if they had detailed data of everything you’ve ever searched for on Google – in addition to an analysis of everywhere you’ve ever been on the internet?  Would it be something you’d like to know if you were trying to sell a product – you bet it would – and my guess is we haven’t even seen the tip of the iceberg yet on how Google will profit from this data.  It will be shock and awe.

Just a humble prediction, what’s your thoughts?

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